Put the brushing battles to Bed! SmileFrida the ToothHugger has a unique triple-angle brush design that cleans all sides at once while massaging the gum lines. Specially designed with little brushers in mind, SmileFrida is easy to hold and gentle on sensitive gums. Dentists recommend replacing a toddlers toothbrush every 3 months and immediately after a cold or flu. For 18M+.