Now 100% organic! Soothing Organic Nipple Butter is buttery and botanical-rich, lanolin-free and non-sticky. It moisturizes dry skin, and brings your nipples back to their happy place. And since it just might end up in baby’s mouth, it’s Non-GMO Project Verified. So there’s no need to wash it off before nursing! A QUICK HOW-TO Apply after each feeding or as needed — and feel free to slather liberally on flanges for a more comfortable pumping experience. Other places to slather it: on lips, cheeks, heels, cuticles and elbows.